BrainON –– A design brand exploring the fascination of the brain. Through a creative team of senior designers and cross-disciplinary advisors, we deliver product design, implementation support, and co-branded solutions, dedicated to building a consumer-loved design brand.
以全新的运营管理模式，打造一只由资深设计师团队与跨领域顾问团组成的创新团队。
为中国成长型企业提供产品设计、产品策略、咨询顾问、项目落地、设计联名等服务内容与合作模式，致力于打造被更多消费者所认知和喜爱的设计品牌。
TOBY, Founder of BrainON
Shenzhen High-Level Professional Talent
(Certified by Shenzhen Human Resources and Social Security Bureau)
Cultural & Arts Specialist (Shenzhen Certified)
Master Supervisor, Guangdong University of Technology
Red Dot Design Award (24-time Winner)
iF Product Design Award (12-time Winner)
IDEA Design Award (USA)
K-Design Award (Korea)
A’Design Award (Italy)
品牌创始人 | TOBY
深圳市高层次专业人才 /人社局评审专家
深圳市专家库文化艺术类专家
广东工业大学硕士研究生导师
上善设计联合创始人
德国红点设计奖 x24
德国 IF 奖产品设计奖 x12
美国 IDEA 设计奖
韩国 K Design 设计奖
意大利 A ’DESIGN AWARD
Many design companies are
producing fewer outstanding works
While most design companies prioritize scaling operations, their top talent inevitably shifts focus to business acquisition and managerial tasks. Creativity becomes a mere checkbox for client approval, stifling artistic depth and innovation. In contrast, BrainON pioneers a disruptive creative model anchored in the **‘Principal Creator as Core Leader’** principle — stripping away bureaucratic layers, prioritizing quality over quantity, and empowering creators to lead. This approach enables businesses to unlock cycle-transcending growth strategies even in volatile economic climates.
大多数设计公司
优秀作品变少了
设计公司发展到一定规模后，团队配比大多约为 10% 的总监、20～30% 的经验设计师、60～70%工作经验不足三年的设计师（或新人）组成，能力更高者不得不投入更多时间在业务引进和管理事务，创作的目标往往以”甲方确认”为主，难以顾及更高的创作目标。BrainON | 平行洞见咨询（深圳）有限公司成立于2024 年，正值众多企业主寻求转变或第二曲线的特殊经济时刻，致力于创新设计思维与实践，探索全新的创作/合作模式，为企业在复杂经济形势下寻找跨越周期的增长点。
Streamlined Co-Creation
with Users
100 users bring us 100 unique perspectives. Through the XIAOHONGSHU platform, BrainON engages with followers for project communication and pre-launch promotions, garnering substantial support and valuable insights from both the comment section and private messages.
更高效地
与用户共创
100 个用户会给我们带来 100 个不一样的视角，BrainON 通过小红书平台与粉丝进行项目交流和上架预热， 在评论区和私信中获得了非常多的支持与见解。
Direct communication
with the founder
If your project could benefit from BrainON’s creative boost, feel free to reach out via WeChat. If you’re a seasoned designer pursuing perfection and resonate with BrainON’s creative philosophy, we warmly invite you to join our team!
与创始人
直接交流
如果您的项目正好需要BraiON的加持，欢迎建联交流；如果您是追求极致作品的资深设计师，同时认可BrainON的创作理念，欢迎加入我们！
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